Internet time.. and the Swiss company Swatch
written on: April 1, 2006
Current Internet time is @078beats said a website... i clicked to find out what is internet time, and landed up with the below information (read from TimeAndDate.com)
The swiss watch company 'swatch' came up with a new internet time concept.
As per this, all machines connected to the internet can be referred to be in one timezone with one time calculation. And the units for this will be 'beats'... instead of dividing a normal day by 12 day hours and 12 noon hours which invariably differ across timezones, swatch came up with the beats where a day is divided into 1000 beats, and one beat is approx. 1min and 23 secs. All machines on the internet can start on the same base and have beats as the time under which an action is performed.
This way, the lots and lots of redundant code that exists on all internet run websites and applications can be done away with and things could be made easier. That way this internet time concept is good..
But, swatch has given the internet time some disadvantages, by opting to have a new timezone called BMT instead of GMT or UTC.. BMT means Biel Mean Time, which is the place in switzerland where swatch's head office is located (hey.. swatch is looking for obvious brand benefit, if the concept becomes popular).
This... giving up of GMT for internet time and introducing another mean time, which could only make the problem more complex, finally hasn't yet got a people following and just remains a concept unused.
Another drawback seems to be its system of calculating beats on a fresh mechanism of 1000 beats per day, ... instead it could have been better if the unit time seconds where to be used.
Though swatch missed the concept in inventing a new concept.. that's "make it people friendly if you want people to use it".... ... it seems like swatch has not missed the concept on what a good usable website is.. swatch.com's design and usability is great. and i loved it. the image posted is from the website. have a look. www.swatch.com
Content Copyrights Harish Palaniappan.
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