India's answer to web media advertizing
written on: January 14, 2007
You probably know them, have heard of them, or seen their Ads. But I would still go ahead and talk about them for they are rockstars who deserve any amount of branding that can happen.
While many small companies try split across the web advertising space, for probably web is the cheapest entry point or whatsoever they misunderstand, companies like WebChutney are the people who strive and raise the brand value of Web media itself, raising its advertising interactiveness with innovative thinking, refreshing new interests into the sector, and actually keeping the web advertising sector itself alive of all the crap and spam its eating up. And on this, they stand tall.
I wouldn't also do the same thing of comparing webChutney with Google or Yahoo, though these days any web-based product or service goes through that comparison cycle. Google, Yahoo are not media companies, neither are they advertising companies again popular belief. Google and yahoo are content enablers or sometimes producers, so people like webChutney are their clients.
Just because they are an advertising company particularly targeting the web media, its not to be misunderstood that they are lower than companies that target publications, magazines, or television. The media (or medium) is the only difference. WebChutney seem to have the same innovative thoughts, vigour, rigour, and all that were probably seen in companies like 'Rediffusion DY & R', 'Ogilvy & Mather' and the likes.. when they were also as young. WebChutney is 6 years old start counting since 1999. And seems like they are powered by bucks of one VC 'Russian Hill ventures'.
WebChutney is rated the one of India's coolest companies.
You should see their virals to see their award winning campaigns.
Content Copyrights Harish Palaniappan.
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Comments
harish, thanks for all those nice words about us :-) its very encouraging... [but then, O&M and Rediffusion are lower benchmarks :) :)]
Posted by: Sidharth Rao | February 23, 2007 3:12 PM
Sidharth..
O&M is a lower benchmark?.. ha ha..
may the hutch dog bite you. :o)
Posted by: harish
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February 26, 2007 1:06 PM