I had an idea today.. may be something similar or even the same thing has been said before by some great Management Guru, or Enterprising guy.
But for me.. it was My Spark for the day. It is a novel idea about how Companies should be measured / rated with a simple formula.
First thought.. was "Should I try to patent it.. or write a book and sell it.." etc.,
Second thought.. was "I share it.. I will get another spark later.. " .. pretty over confident of myself most-often.
But .., lets talk about the idea.
It is like said above.. a simple formula, that everyone would understand.. to measure / rate companies and brands around us.. so we know which product or company is actually doing good.. to invest with them or buy their investment (their product).
The formula goes like this..
1. Companies should not be measured by thier earnings.. but by their "power"..
What power ?
2. Power of a company should be equal to, the product of its customer-base, the revenue they make, and the resistance they have in the market to their product.
inspired from.. P = VI (power consumed by an electric appliance = voltage x current )
and V = IR (voltage = current x resistance)
P (of company ) = V (customer-base-size) * I (revenue they make.. not negative if they make losses.. its just the cost of all products they has sold without deducting costs, salaries, taxes) * R (resistance should be calculated by taking the nearest, valid, visible competitor's cost for the product for a single unit, divided by our company's product cost for a single unit)
P = V I R (but this is irrelevant anymore to be compared with the electrical formula)
1.
If a company has more than one product / brand.. their total Power would be calculated by:
P = P1 + P2 +......
2.
By calculating power this way, we ensure that companies can be easily rated, the competitor parameter is brought into the rating so that companies are vary of competition at all stages... and importantly companies don't try to increase costs on the same customer base to make high revenues and become popular with investors.
3.
If a company increases cost of its products, say a mobile phone company raises 2$ in their costs and has 1 million subscribers.. they increase their revenue by 200 % and majority of the subscribers would not make an issue of the 2$ increase.. and the company makes higher revenues without doing any hard work at all... which is bad. and the current system which is like this, allows companies to fleece subscribers or customers after making a huge customer base over the years. Nobody I know would cancel their mobile phone subscription with their big branded operators because they charge 2$ extra per month on some reason.
Companies exist to make money.. but they cannot make more and more money without any pain affecting them. it should pain them. it should pain their power rating.. and if this power rating like thing was used in stock markets and other investor forums to rate a company, then a bad power rating would pain the company's investors.. which is correct cycle.
4.
What happens with big companies that by their business model have small customer base.. for example oil companies.
Using this formula for oil companies which usually have only whole-salers and distributors on their customer base will mean that those companies will not be able to improve their power rating much by increasing their customer base.
But then, they will only be compared with other oil companies which will also have the same problem. Or, probably this power rating model would provide motivation for the oil companies to do direct retail marketing which could bring good competitive costs, better quality of oil.. for the end consumer... without having to pass through all that intermediaries of the distribution network.
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So much for now.. about the spark.
What do you think about all this ? Intersting ?
Pookmail.com is an innovative idea/technique, in a website, where you, me, and every body, even machines, nuts, bolts, plants, and bears have always had an email id and some of us only don't use it.