You could study what all constitutes a good, usable website, from many 100's of web resources, research papers, marketing websites, ..probably even schools, colleges, or from the best source.. they say 'the equivalent of 1000 better teachers'.. 'books'.
But think... nothing better than watching people argue on the subject.
So read this quick link (below), and its comments definitely for the arguments, and bravo you probably will be able to submit a paper on website usability design, or even, could be, a paper on usability design in general.
http://nandz.blogspot.com/2007/02/indian-website-usability-report.html
